FOR IMMEDIATE RELEASE

PimpWiz.com: the "Connoisseur of Cool"
New York, NY. - Feb. 12th, 2006 (Independent Press)--

When style met technology, a romance began and a website was born. The
launch of Pimpwiz.com commemorates the new generation of affluent and
young "urbanites" who are seeking success in every arena of their life
from the professional to the personal.

Pimpwiz.com is a hybrid of luxury and relevancy, including the high-end
aspect of magazines such as the Robb Report and the currency in content
that most men's monthly magazines cannot provide. The website is a
response to the void in the media marketplace, bridging the gap between
online and print.

Popular culture trends and news have out-grown the time lag of print
publications, leaving websites such as PimpWiz.com at the forefront of
current events, style, entertainment, and beyond. PimpWiz.com is the
"Connoisseur of Cool," the hottest and hippest portal to the
high-life, the luxury standard and the definition of what it means to
be "pimpin."

Joshua Keller started PimpWiz.com m in August 2004 with the hopes of
giving his readers exclusive access to luxury and style news, exotic
travels, relevant product reviews, opinion columns that are both witty
and innovative, entertainment-world updates, and other content that
today's influential and affluent market wants and needs in order to
reach their success pinnacle.

Unlike other lifestyle and entertainment websites, PimpWiz.com has been
predominantly driven, and continues to grow in popularity, through
word-of-mouth and audience buzz rather than by marketing dollars and
advertising investments. The website speaks for itself through its
unique and buzz-worth content and needs nothing more than impressed
readers to pass the .com address to fellow peers and continue to expand
its audience and now, a solid fan-base. The pimpwiz.com e-mail
newsletter is sent to 5000 members each week.

PimpWiz.com has recently become more than just a website. Keller has
designed and launched a " PimpWiz Store" that sells exclusive t-shirts
which transcends the website into a tangible product. The images and
tag-lines are sexy and smart, and the logo is discrete. The attention
is not on the PimpWiz brand, but rather on the concepts and depictions
that give readers the chance to wear the ideology of PimpWiz.

The editorial content is savvy and opinion features are written with an
edge. The articles are relevant and original, such as the advice
columns by Lauren Weiss, a featured pimpwiz columnist, who writes from
a women's perspective and allows men to get into the female psyche.
From dating, to sex, romance do's and don'ts, PimpWiz.com offers men an
exclusive viewpoint of their gender counterpart.

When Keller took pop culture and made it interactive, sexy and
efficient, he was onto something. "The Connoisseur of Cool" is a
rising concept that is not limited to on-screen content. As
PimpWiz.com has and continues to demonstrate, readers can read what's
cool, be cool and now, live cool.